Contextual References in Art & Design
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The aim of this unit is to develop my own knowledge of how historical and cultural influences inform art, craft and design. I will achieve this by researching and recording information, whilst developing critical and analytical skills, and relating this to my own developing practice. This unit will form the basis of my knowledge and understanding of contemporary and historical art, craft and design and allow me to use this to underpin my primary and secondary research.
Task one: know about the key developments and influences in art, craft and design.
Using handouts as a guide I will be required to consider the key influences on graphic design products as they have evolved through the decades. Besides the fundamental impact of art movements what other factors have influenced this area of design?
ART NOUVEAU
Art Nouveau was a movement in the visual arts popular from the early 1890s up to the First World War. It is viewed by some as the first self-conscious attempt to create a modern style. Its influence can be found in painting, sculpture, jewellery, metalwork, glass and ceramics. The drawings of Aubrey Beardsley, the architecture of Victor Horta and Paul Hankar and the poster designs of Alphonse Mucha are some of the most familiar examples of the Art Nouveau style. (Reference http://www.vam.ac.uk/page/a/art-nouveau/)/
Here are a few examples of images Art Noveau style I found.
De Stijl
De Stijl was a circle of Dutch abstract artists who promoted a style of art based on a strict geometry of horizontals and verticals. Originally a publication, De Stijl was founded in 1917 by two pioneers of abstract art, Piet Mondarin and Theo van Doesburg. De Stijl means style in Dutch. The magazine De Stijl became a vehicle for Mondrian’s ideas on art, and in a series of articles in the first year’s issues he defined his aims and used, perhaps for the first time, the term neo-plasticism. This became the name for the type of abstract art he and the De Stijl circle practised. De Stijl had a profound influence on the development both of abstract art and modern architecture and design. (Reference http://www.tate.org.uk/learn/online-resources/glossary/d/de-stijl)
Futurism
The most important Italian avant-garde art movement of the 20th century, Futurism celebrated advanced technology and urban modernity. Committed to the new, its members wished to destroy older forms of culture and to demonstrate the beauty of modern life – the beauty of the machine, speed, violence and change. Although the movement did foster some architecture, most of its adherents were artists who worked in traditional media such as painting and sculpture, and in an eclectic range of styles inspired by post impressionism, nevertheless, they were interested in embracing popular media and new technologies to communicate their ideas. Their enthusiasm for modernity and the machine ultimately led them to celebrate the arrival of the First World War. By its end the group was largely spent as an important avant-garde, though it continued through the 1920s, and, during that time several of its members went on to embrace Fascism, making Futurism the only twentieth century avant-garde to have embraced far right politics. (Reference http://www.theartstory.org/movement-futurism.htm)
Surrealism
Surrealism is a cultural movement and artistic style that was founded in 1924 by André Breton. Surrealism style uses visual imagery from the subconscious mind to create art without the intention of logical comprehensibility. The movement was begun primarily in Europe, cantered in Paris, and attracted many of the members of the Dada community. Influenced by the psychoanalytical work of Freud and Jung, there are similarities between the Surrealist movement and the Symbolist movement of the late 19th century. Some of the greatest artists of the 20th century became involved in the Surrealist movement, and the group included Giorgio de Chirico, Man Ray, René Magritte, and many others. The Surrealist movement eventually spread across the globe, and has influenced artistic endeavours from painting and sculpture to pop music and film directing. The greatest known Surrealist artist is the world famous Salvador Dali. (Reference http://www.surrealism.org/)
Pop Art
Pop art is an art movement that emerged in the 1950s and flourished in the 1960s in America and Britain, drawing inspiration from sources in popular and commercial culture such as advertising, Hollywood movies and pop music. Key pop artists include Andy Warhol, Roy Lichtenstein, Richard Hamilton, Peter Blake and David Hockney. Emerging in the mid 1950s in Britain and late 1950s in America, pop art reached its peak in the 1960s. It began as a revolt against the dominant approaches to art and culture and traditional views on what art should be. Young artists felt that what they were taught at art school and what they saw in museums did not have anything to do with their lives or the things they saw around them every day. Instead they turned to sources such as Hollywood movies, advertising, product packaging, pop music and comic books for their imagery. (Reference http://www.tate.org.uk/learn/online-resources/glossary/p/pop-art)
Expressionism
Expressionism is a term used to denote the use of distortion and exaggeration for emotional effect, which first surfaced in the art literature of the early twentieth century. When applied in a stylistic sense, with reference in particular to the use of intense colour, agitated brushstrokes, and disjointed space. Rather than a single style, it was a climate that affected not only the fine arts but also dance, cinema, literature and the theatre. Expressionism is an artistic style in which the artist attempts to depict not objective reality but rather the subjective emotions and responses that objects and events arouse in him. He accomplishes his aim through distortion, exaggeration, primitivism, and fantasy and through the vivid, jarring, violent, or dynamic application of formal elements. In a broader sense, Expressionism is one of the main currents of art in the later 19th and the 20th centuries, and its qualities of highly subjective, personal, spontaneous self-expression are typical of a wide range of modern artists and art movements. (Reference http://www.artmovements.co.uk/expressionism.htm)
Neo Pop
In the 1980s there was a renewed interest in the Pop Art of Andy Warhol and contemporaries. Warhol died in 1987, but he had long before inspired a while generation of new artists. It should be noted that Neo-Pop Art is not really a new art movement, but rather an evolution of the old Pop Art movement. Neo-Pop Art consists of a revised form of Pop Art adapted from its forefathers, a rebirth of recognizable objects and celebrities from popular culture with icons and symbols of the present times. This type of Pop Art often relies heavily on broadening the idea of ready mades and using pre-existing items to create a final product, first developed by Dadaist Marcel Duchamp, and also borrowing heavily from cultural icons. Neo-Pop Art relies heavily on the mass media both for influence/inspiration but also for promoting their work. (Reference http://www.arthistoryarchive.com/arthistory/popart/Neo-Pop-Art.html)
Presidential Bust of Hillary Rodham Clinton
Artist: Daniel Edwards
The nude study of Senator Hillary Clinton used in creating her first portrait as U.S. President is featured in a documentary now viewable at YouTube. “Hillary’s Bust”, an eight-minute short produced by Goodnight Film, reveals the sexy origins of a statue of the former First Lady planned for display at New York’s Museum of Sex. The film contains the only footage taken of an unclothed preparatory study of Hillary Clinton’s upper torso used for developing the heroic-scaled “Presidential Bust of Hillary Rodham Clinton: First Woman President of the United States of America”. Daniel Edwards is a neo-pop artist and has produced some outlandish and talented work. (Reference http://www.cacanet.com/presidential-bust-of-hillary-rodham-clinton.html)
Here are some examples of neo-pop art I have found.
Neo Expressionism
Many artists have practiced and revived aspects of the original Expressionism movement its peak at the beginning of the twentieth century, but the most famous return to Expressionism was inaugurated by Georg Baselitz, who led a revival that dominated German art in the 1970s. By the 1980s, this resurgence had become part of an international return to the sensuousness of painting – and away from the stylistically cool, distant sparseness of Minimalism and Conceptualism. Very different artists, especially in the United States, from Julian Schnabel, Francesco Clemente to Jean-Michele Basquiat, turned in expressive directions to create work that affirmed the redemptive power of art in general and painting in particular, drawing upon a variety of themes including the mythological, the cultural, the historical, the nationalist, and the erotic. (Reference http://www.theartstory.org/movement-neo-expressionism.htm)